Custom Wine Gift Box Packaging

Details

— Wine Gift Box Packaging Design Solution

I. Design concept

This wine gift box packaging aims to create a product with both traditional charm and modern aesthetics. It can not only properly protect the wine, but also enhance the overall value of the wine through unique design, bring consumers a noble and unique visual and tactile experience, and convey the profound cultural connotation of the wine.

II. Target Audience

It is mainly aimed at consumers with gift-giving needs, covering business gifts, holiday gifts, gifts from relatives and friends, etc. The age range is roughly 25-65 years old, focusing on product quality and packaging grade, and pursuing personalization and cultural connotation.

III. Design Details

(I) Material Selection

External material

Select 250-350g of special paper, such as art paper or textured cardboard, to enhance the texture of the packaging. The surface is treated with gold, silver, or UV printing to enhance the visual effect and luxury.

Internal material

The use of a high-density sponge or flocking lining can not only stabilize the wine bottle and prevent collisions during transportation but also enhance the exquisiteness of the product through a simple touch. At the same time, the color of the lining is coordinated with the external packaging to create a unified visual atmosphere.

(II) Design Style

Classical style

Element application: Select traditional Chinese patterns, such as dragons and phoenixes, auspicious clouds, Ruyi, etc., or European classical carvings, curling grass patterns, etc., through delicate line outlines and color rendering, showing a strong cultural heritage.

Color matching: Chinese red, imperial yellow, retro gold, and other colors that symbolize nobility as the main colors, matched with dark backgrounds such as dark brown and dark blue, creating a solemn and elegant atmosphere.

Modern minimalist style

Element application: Use simple geometric shapes, lines, and brand logos as the main design elements, and show a fashionable and atmospheric style through clever layout and combination.

Color matching: Use classic black, white, and gray colors, or choose a simple and bright main color, such as gold, silver, royal blue, etc., with a small number of auxiliary colors to form a sharp contrast and highlight the modern sense of the product.

(III) Structural Layout

Box Design

Use lid and base boxes, book-shaped boxes, and other box types, that are easy to open and close and have a good display effect. The ratio of the box lid to the box body is 3:7, making the overall look more coordinated. At the same time, some unique structures can be designed on the edge of the box lid or the side of the box body, such as magnetic buckles, ribbon handles, etc., to increase the fun and convenience of the packaging.

Internal Layout

According to the shape and size of the wine bottle, a custom-fitted sponge-lining groove is made to ensure that the wine bottle is placed firmly. Around the wine bottle, some small gifts related to wine, such as wine glasses, wine stoppers, wine cleaning cloths, etc., can be placed to enhance the richness of the gift box. At the same time, a product introduction card is placed in a suitable position in the box to provide detailed information on the origin, brewing process, taste characteristics, etc. of the wine.

(IV) Brand Logo and Copywriting

Brand Logo

Place the brand logo in a prominent position on the gift box, such as in the center of the box lid or on the front side. The logo is made of hot stamping, hot silver, or laser technology to highlight the brand image. At the same time, according to the packaging style, the brand logo is appropriately deformed or decorated to make it more integrated with the overall design.

Copywriting Design

In addition to the detailed information on the product introduction card, some concise and attractive copywriting can be added to the outside of the gift box, such as the brand slogan, the characteristics of the wine, etc.

IV. Production Process

Printing Process

Use high-precision printing equipment to ensure the restoration of patterns and colors. In addition to conventional four-color printing, for some special effects, such as hot stamping, hot silver, UV, embossing, etc., professional post-press processing manufacturers should be selected to process to ensure the quality of the process.

Packaging Assembly

During the packaging assembly process, every link must be strictly controlled to ensure the fit between the lining and the box body and the alignment between the box lid and the box body. At the same time, some vulnerable parts, such as magnetic buckles, ribbon handles, etc., need to be reinforced to prevent damage during transportation.